Yiyuan ZHOU

Yeoki, (CN/DE-based) creates immersive systems where voice and interaction transform cultural storytelling. Her work investigates how digital encounters can reshape identity and collective memory. With a research background in Culture, Multimedia Production and Immersive Arts. Her practice bridges VR/XR design, animation, photography, and participatory installation to challenge how identity and memory are constructed through digital encounters.

  • Yiyuan bridges cultural heritage with speculative interfaces. Her approach combines embodied interaction design, cross-sensory stimuli, and audience co-creation to challenge how technology mediates cultural boundaries.

    Critically, Yeoki investigates the politics of voice in mediated spaces, examining how interactive systems can amplify or disrupt cultural boundaries through multisensory experiences.

  • University of Bristol
    MA Immersive Arts (2023 – 2024)
    Focus: 3D modelling, VR/XR/MR experience design, Portotyping, UI/UX design

    University of Sussex
    BA Media Production (2019 – 2022)
    Key Skills: Media content creation (Animation, Photography, Front-end Coding), project management, and interactive storytelling techniques.

  • Her research focuses on the integration of voice behaviour and non-voice dynamics in immersive art practices, particularly their ability to navigate socio-multicultural ideologies, foster cultural fusion, and enhance personal expression. Her work examines how these elements can transcend traditional visual-centric paradigms in immersive arts, shifting attention to the auditory dimension.

    Central to her research is the interplay between interactive media, cultural narratives, and identity formation, with a strong emphasis on promoting cultural dialogue and bridging gaps through innovative auditory experiences. Yeoki’s work aims to illuminate the transformative potential of voice in reshaping audience engagement and fostering empathy, contributing to the development of more inclusive and emotionally resonant art practices.

  • Multisensory installation - participatory storytelling - speculative interfaces- VR/XR technologies -UI/UX Design - Motion design - Cultural Narratives - Web design- Creative Innovation

  • Immersive Storytelling Design

    User & Culture Experience

    Multimedia Prototyping

    Creative code & Web Development

    Business & Media Strategy

    Project Management

  • Digital humanities and immersive media studies
    PhD proposal: ‘The Empathy Machine Revoiced: AI, Adaptive Soundscapes, and the Future of Immersive Heritages’ (2024/25)

    VR documentary
    A critical study - ‘6×9 solitary confinement’: ‘Sound-Space-Bias, empathy Machines or Manipulative Media? ' (2023)

    Urban Postcolonialism Culture
    Feature discussion: ‘ Lying flat, Involution: The counterculture trends in young Asian group. ' (2022)

    Animation in Media Theory
    Artist review: ‘Xu Jingda: The shaping of animated characters in Chinese cultural identity in 1960s-80s. ' (2021)

    Sounds
    Film review-Berberian Sound Studio:‘ Sonic Alchemy: How Sound Design in Berberian Sound Studio Blurs Reality and Horror. ' (2021)

    A discussion in soundscape:‘ Whispers and Howls: The Dual Nature of Brighton’s Wind Soundscape. ' (2020)

    Photography
    Practice: ‘ The Unheard Rebellion: Humanity’s Struggle Through the Lens of XR.’ (2020)

    Mass Media Culture
    Discussion:‘ The impacts of expansion in Celebrity Culture at social-multi fields. ’ (2020)

    Media Crticial Debates
    Feature Paper:‘ Mass Media, a tool or a vital component of democracy? ’ (2019)